Kindle eBook Reader Now the Most Popular Gift on Amazon
A message from The Kindle Team on Amazon says, “Kindle is far and
away our bestselling gift item.” In fact sales of the updated version of
the eBook reader have grown so fast in the current period that the
statement also says, “in just the first 73 days of this holiday quarter,
we’ve already sold millions of our all-new Kindles with the latest E
Ink Pearl display. In fact, in the last 73 days, readers have purchased
more Kindles than we sold during all of 2009.”
The reasons for the success of Kindle are:
- it is a convenient way to read and store books and reports.
- It is light, compact and easy to carry around.
- Ebooks are cheap, usually much cheaper than conventional books.
- The Kindle display is easy to read in any light, even bright sunlight.
- Kindle can also be used to browse the web.
- User feedback and comment is universally favourable – over 11,000 reviewers gave the product 5 stars.
- Tablets are growing in popularity with Kindle and the iPad capturing people’s imagination.
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