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When we first learned that Bruce Willis would
be launching a men’s fragrance this summer, we couldn’t help but contemplate
catchy names for the new scent (Eau de Die Hard, anyone?). But now
that the actor’s first signature fragrance is finally hitting shelves
Thursday, the intrigue is over. Keeping it simple, the action star named
the new men’s fragrance after himself. Bruce Willis eau de parfum, hair
and body wash, deodorant spray and after-shave balm will officially
launch this week in partnership with German direct seller LR Health
& Beauty Systems, reports WWD. “The development of my new fragrance
was really a lot of fun,” Willis tells the publication. “The products
stand for individuality, uniqueness and sustainability.” So what does
Bruce Willis smell like? The scent, which boasts a gray-hued juice,
features notes of grapefruit, pepper and vetiver. Details on price and
availability, however, have yet to be released, so you’ll still have to
wait to learn whether or not the scent will eventually launch in the
U.S. Tell us: Would you buy Bruce Willis for the tough guy in
your life?–Andrea DeSimone