Larry Hagman, who played Texas
oil tycoon J.R. Ewing in the hit 1970s shows Dallas and
also starred in I Dream of Jeannie, is calling
for people to embrace solar technology as part of a
new "Shine, Baby, Shine" ad campaign
for solar panel manufacturer SolarWorld."In the past, it was always about the oil. The oil was flowing and so was money. I quit years ago but I'm still in the energy business. There's always a better alternative. Shine, baby, shine!" Hagman, 78, says in a commercial posted on the SolarWorld website, before cackling happily.
The ad shows him looking at a portrait of himself as Ewing, exiting
his hillside estate in Ojai, California, where he lives with wife Maj,
and looking up at a red roof containing a solar panel.
Hagman is a longtime advocate of renewable energy and owns one of the largest U.S. residential solar panel systems, which cost him $750,000 when he bought it in 2003. He says they reduced his annual power bill from $37,000 to $13.
Hagman has appeared on television sparingly in recent years and starred as recurring character Burt Landau in the series Nip/Tuck in 2006.
Hagman is a longtime advocate of renewable energy and owns one of the largest U.S. residential solar panel systems, which cost him $750,000 when he bought it in 2003. He says they reduced his annual power bill from $37,000 to $13.
Hagman has appeared on television sparingly in recent years and starred as recurring character Burt Landau in the series Nip/Tuck in 2006.