The creative director for
an image line at Polaroid was on Wednesday named as the first to
achieve 1 billion views online.
Did this creative director remove
clothes before achieving such astonishing Web fame? Why, yes. This
creative director once removed all clothing and replaced them with
plastic bubbles for a
magazine cover.
Did the shareholders know? Perhaps only one
or two. For this creative director is the sprightly alleged homage queen
to, well, Queen, Bowie, and Madonna: Lady Gaga.
Your (oh, yes, I'm blaming you for this) Fair Lady is quite an
aficionada of tech, having wafted
through CES earlier this year like a politician running for office.
And music video site Vevo declared last
month that Her Ladyship was a, please excuse me in advance,
Gagantuan presence on the site, constituting 25 percent of all its
views.
Now Visible Measures, the counters of such things, is showing that Lady
Gaga's music videos have cumulatively carried her beyond the 1 billion
online-views threshold, a first for singing mankind or womankind.
She
managed it by having three different and hugely fascinating videos in
the "100 Million Club," a sort of Hall of Fame, updated monthly, for
those videos that have blasted through repetition into addiction.
While
Lady Gaga's image is such a fun spectacle, her music might, to some,
resemble a cross between something you've heard before and something you
wish you hadn't heard yet again--in short, gym music.
This
milestone should, therefore, be dedicated to all those hairdressers, set
designers, makeup artists, makers of exquisite bacon sandwiches on set,
directors of photography, fashion designers, directors, and assistants
who truly made this phenomenon possible.