THE MOST SOUGHT AFTER website domain name is up for
grabs again as its owners are scrambling for a lot of cash.
Sex.com has been in an odd position, in that it has been the subject
of both a decade-long legal battle and several books.
Escom currently holds the domain name for the website, which is a
news, horoscopes and shops portal at present. However the $14 million
price tag it paid for the domain name might have been too high. The
company's ownership of the asset is being foreclosed, "for default in
the payment of debt and performance of obligations owed."
To qualify to bid at the site's auction, buyers "must appear at the
auction with a certified bank check in the amount of $1,000,000."
Obviously this is not going to be a cheap date.
The website attracts 120,000 unique visitors per month for nothing
other than the name, but frankly that's not massive web traffic volume.
However with that name it might have potential as a money spinner for
some thrusting business group with a bulky financial portfolio and
ambitious plans.
Escom paid $14 million when there was a lot of money in the economy,
so we don't expect any outfit to be dumb enough to pay that again.