Electronic Arts, the video game maker, made a point in recent
months of standing by Tiger Woods, even as other companies withdrew from
sponsorships.
The company continues to publish the Tiger Woods PGA Tour game. But at least in the short term, the game is following Tiger’s own golf results: not as good as they have been in the past.
NPD Group, which tracks video game sales, said that first-month sales of Tiger Woods PGA Tour 11 were down 32 percent from the previous version of the game a year ago.
Jeff Brown, a spokesman for Electronic Arts, blamed the slower sales on “a lot of factors,” including the slowdown in sales of the Wii and the fact that last year’s version of the game was bundled with the Wii, leading to strong sales.
“Beyond that, E.A. has partnered with Tiger because he’s a great athlete. That hasn’t changed,” Mr. Brown said.
The company continues to publish the Tiger Woods PGA Tour game. But at least in the short term, the game is following Tiger’s own golf results: not as good as they have been in the past.
NPD Group, which tracks video game sales, said that first-month sales of Tiger Woods PGA Tour 11 were down 32 percent from the previous version of the game a year ago.
Jeff Brown, a spokesman for Electronic Arts, blamed the slower sales on “a lot of factors,” including the slowdown in sales of the Wii and the fact that last year’s version of the game was bundled with the Wii, leading to strong sales.
“Beyond that, E.A. has partnered with Tiger because he’s a great athlete. That hasn’t changed,” Mr. Brown said.